AI-Powered ABM
Account-Based Marketing using AI intent signals. Volume is over. Targeting won.
When your ideal customers are a finite, named list, spray-and-pray marketing just burns budget. We're an account-based marketing agency that builds targeted campaigns around your highest-value accounts, aligning sales and marketing behind one target list and one definition of success. It isn't about more leads. It's about the right leads, engaged with relevance at every touchpoint, so sales sees warmer conversations instead of colder lists.
- Account selection and tiering: identifying and prioritising targets using firmographic and intent data
- Campaign design: 1:1, 1:few, and 1:many programs tailored to account tier
- Personalised content and ads: account-specific landing pages, direct mail, and paid campaigns
- Account-based lead generation: multi-channel outreach built to generate meetings, not impressions
- Sales and marketing alignment: shared dashboards, account scoring, and handoff processes
- ABM consultant retainers: ongoing strategy and optimisation for existing programs
How many accounts do we need for ABM to make sense?
It works with a target list as small as 20 to 50 high-value accounts and scales up into 1:many programmes from there. The point is fit, not volume.
How is this different from demand generation?
Demand gen casts a wide net and sorts the leads later. ABM flips it: you pick the accounts first, then build campaigns aimed at the specific people inside them. Fewer names, warmer conversations.
What data do you use to build the target list?
Firmographics, technographic signals, third-party intent data, and your own closed-won history, combined to surface the accounts most likely to buy, not just the ones that look impressive on a logo slide.
Do we need a sales team to run ABM?
Sales alignment makes ABM significantly stronger, but if your sales capacity is limited we can still run programmes focused on marketing-qualified account engagement.
How do you measure ABM ROI?
Account engagement, pipeline influenced by ABM touches, meeting conversion, and ultimately win rate and deal size inside the target list. Every number ties back to revenue.