Revenue Attribution & Pipeline Marketing
First-click to closed-won, with no Excel forensics in between.
We build attribution that survives hard questioning. Multi-touch modelling, source-of-truth in the CRM, self-reported attribution as the third leg of the stool, and a reporting layer your CMO can present in a board meeting without flinching. We prove what's working and where next quarter's budget should go.
- Tracking infrastructure audit and rebuild (UTMs, server-side tracking, CRM hygiene)
- Multi-touch attribution model deployed in your stack
- Self-reported attribution (the "How did you hear about us?" data nobody collects properly)
- Executive pipeline dashboard
- Monthly attribution review and budget reallocation guidance
Which attribution model do you use?
Whichever your business can defend. Multi-touch by default, but the model matters less than the discipline behind it: we pick one that fits your sales cycle and hold to it, rather than switching to whatever flatters the report that month.
Our CRM data is a mess. Can attribution still work?
That’s usually where we start. Source-of-truth in the CRM, clean lead-source capture, and consistent campaign tagging come before any dashboard. Attribution built on broken data just lies faster.
How do you handle channels you can’t track, like dark social?
We pair modelled attribution with self-reported attribution, a simple “how did you hear about us” captured at the right moment, so the channels that don’t leave a clean click trail still show up in the picture.
How long before the numbers are trustworthy?
Clean tracking and reporting can stand up within the first few weeks. Confidence in the model itself builds over a sales cycle or two, once enough closed deals have run through it.
Do you replace our analytics stack?
Rarely. We work with what you have, GA4, your CRM, your BI tool, and fix the wiring between them. The goal is a reporting layer you trust, not another tool to buy.