Fractional CMO Services
Senior marketing strategy and leadership on demand. The growth brain without the executive hire.
Not every company is ready for a full-time CMO. Every growing company still needs senior marketing leadership. Our fractional CMO services give you senior marketing direction and board-level reporting, without the cost or equity a full-time executive hire demands. Unlike a consultant who advises from the sidelines, we take ownership, sitting in your leadership meetings and managing the team against the strategy.
- Marketing strategy and roadmap: go-to-market planning, positioning, and channel prioritisation
- Team leadership: managing in-house marketers, freelancers, and agency partners as your outsourced CMO
- Budget and KPI ownership: allocating spend across channels and reporting to leadership or the board
- Virtual CMO advisory: weekly or biweekly strategic sessions for founders and marketing leads
- Hiring support: building the internal marketing team when you're ready to scale
- Fractional marketing director option: tactical leadership below CMO level when that's the better fit
What’s the difference between a fractional CMO and a consultant?
A consultant advises from the sidelines. A fractional CMO takes ownership, of the strategy, the team, and the number, and stays accountable for whether it works.
How many hours a week does an engagement include?
Most run between 10 and 20 hours a week, scoped to your stage and what you actually need rather than a fixed package.
Is this only for startups?
No. Startups use it to get senior leadership before they can afford a full-time hire; established companies use it during transitions, leadership gaps, or a specific growth push.
Can you manage our existing team and agencies?
Yes. Managing your in-house marketers, freelancers, and agency partners toward one strategy is a core part of the role, not an add-on.
What happens when we’re ready to hire a full-time CMO?
We help you make the hire, defining the role, supporting the search, and handing over strategy and context so your new CMO starts with momentum instead of a blank page.