AI-Powered ABM
Account-Based Marketing using AI intent signals. Volume is over. Targeting won.
What is an AI-powered ABM agency?
An AI-powered account-based marketing (ABM) agency picks a finite list of high-value target accounts using firmographic, technographic and intent data, then runs personalised campaigns at the buying committee inside each one. Twigs&Ink aligns sales and marketing on one list and measures success by meetings, pipeline and win rate.
When your ideal customers are a finite, named list, spray-and-pray marketing just burns budget. We're an account-based marketing agency that builds targeted campaigns around your highest-value accounts, aligning sales and marketing behind one target list and one definition of success. It isn't about more leads. It's about the right leads, engaged with relevance at every touchpoint, so sales sees warmer conversations instead of colder lists.
What you get
Account selection and tiering
Identifying and prioritising targets using firmographic and intent data
Campaign design
1:1, 1:few, and 1:many programs tailored to account tier
Personalised content and ads
Account-specific landing pages, direct mail, and paid campaigns
Account-based lead generation
Multi-channel outreach built to generate meetings, not impressions
Sales and marketing alignment
Shared dashboards, account scoring, and handoff processes
ABM consultant retainers
Ongoing strategy and optimisation for existing programs
How our AI-Powered ABM process works
- Define the ICP. We analyse closed-won deals to find the firmographic and technographic patterns behind your best customers.
- Build and tier the list. Intent signals and fit scores sort accounts into 1:1, 1:few and 1:many tiers, usually starting with 20 to 50 priority accounts.
- Map the buying committee. We identify the decision maker, champion, finance approver and technical evaluator at each target account.
- Launch personalised plays. LinkedIn Ads, account-specific landing pages, email and sales outreach sequenced around the same message.
- Review with sales. Weekly account engagement reviews with your sales team, and a monthly read on pipeline influenced by ABM.
What we measure
Target account engagement rate across the buying committee
Meetings booked with tier-one accounts
Pipeline created and influenced inside the target list
Win rate and average deal size versus non-ABM deals
Sales cycle length for engaged accounts
Markets we serve
We work with B2B companies across Australia, the United Kingdom, Canada and the Middle East (UAE, Saudi Arabia and Qatar), with senior strategists on every account.
ABM works the same way in every market, but the data does not. Intent coverage is strong for UK, Canadian and Australian companies and thinner across the Gulf, so for Middle East target lists we lean more on LinkedIn signals, event data and sales intelligence.
Best for · B2B with deal sizes above $25K and sales cycles longer than 30 days.AI-Powered ABM: common questions
How many accounts do we need for ABM to make sense?
It works with a target list as small as 20 to 50 high-value accounts and scales up into 1:many programmes from there. The point is fit, not volume.
How is this different from demand generation?
Demand gen casts a wide net and sorts the leads later. ABM flips it: you pick the accounts first, then build campaigns aimed at the specific people inside them. Fewer names, warmer conversations.
What data do you use to build the target list?
Firmographics, technographic signals, third-party intent data, and your own closed-won history, combined to surface the accounts most likely to buy, not just the ones that look impressive on a logo slide.
Do we need a sales team to run ABM?
Sales alignment makes ABM significantly stronger, but if your sales capacity is limited we can still run programmes focused on marketing-qualified account engagement.
How do you measure ABM ROI?
Account engagement, pipeline influenced by ABM touches, meeting conversion, and ultimately win rate and deal size inside the target list. Every number ties back to revenue.
Which channels do you use for ABM?
Mostly LinkedIn Ads, personalised landing pages, email, sales outreach and selective direct mail. The mix depends on where your buying committee actually spends time.
How long before ABM produces pipeline?
Engagement shows within four to six weeks. Meetings and pipeline usually follow within one to two quarters, depending on your sales cycle.