Marketing Automation & AI Workflows
AI agents, lead scoring, nurture sequences, CRM orchestration, wired together so they actually talk.
What does a marketing automation agency do?
A marketing automation agency designs, builds and maintains the workflows that move leads through your funnel automatically: email nurture, lead scoring, routing, CRM updates and, increasingly, AI agents. Twigs&Ink builds these on HubSpot, Salesforce, Marketo and similar platforms, with a human approval step wherever brand or judgement is at stake.
Automation should take friction out of your funnel, not add one more disconnected tool. We're a marketing automation agency that designs, builds, and maintains systems tied directly to revenue outcomes: faster lead response and higher nurture-to-MQL conversion, with far less manual work for your team. Most teams have the tools but not the strategy, so we fix what's broken and document all of it, so your team can run it long after we're gone.
What you get
Email automation
Welcome flows, nurture sequences, re-engagement, and behavioural triggers
CRM automation
Lead scoring, routing rules, pipeline-stage automation, and data-hygiene workflows
Lead nurturing automation
Multi-touch sequences aligned to buyer stage and intent
Platform implementation
HubSpot, Marketo, ActiveCampaign, and Salesforce Marketing Cloud setup and migration
Automation consultant retainers
Ongoing optimisation, A/B testing, and workflow audits
How our Marketing Automation & AI Workflows process works
- Audit what is running. Every active workflow, sequence and AI agent, checked for stale content, conflicts and silent failures.
- Map the journey. Lifecycle stages, scoring rules and handoff points agreed with sales before anything is built.
- Build and connect. Nurture flows, lead scoring, routing and CRM automation built as one system, not separate tools.
- Test and launch. Every branch tested with real records before going live, with documentation your team can follow.
- Optimise quarterly. A/B tests, scoring recalibration and a quarterly dead-content sweep.
What we measure
Speed to lead: time from form fill to first sales touch
Nurture-to-MQL and MQL-to-SQL conversion rates
Email engagement by lifecycle stage
Hours of manual work removed per month
Revenue influenced by automated programmes
Markets we serve
We work with B2B companies across Australia, the United Kingdom, Canada and the Middle East (UAE, Saudi Arabia and Qatar), with senior strategists on every account.
Email consent rules differ across our markets. Canada's anti-spam law (CASL) needs express consent, the UK follows PECR, and Australia has the Spam Act. We build consent capture and suppression logic for each region you email.
Best for · Teams running HubSpot, Salesforce, Marketo, or similar, and feeling the duct tape coming loose.Marketing Automation & AI Workflows: common questions
Which platforms do you support?
HubSpot, Marketo, ActiveCampaign, Pardot, and Salesforce Marketing Cloud, among others. If it runs your funnel, we can build in it.
Can you fix an automation setup that’s already broken?
Yes, audits and rebuilds are one of our most requested engagements. We map what’s firing, what’s silently failing, and what’s contradicting itself, then rebuild it as one system.
How long does a nurture build take?
A typical sequence, from strategy to live testing, takes three to five weeks, depending on how many segments and integrations are involved.
Do you handle CRM automation or just email?
Both, wired together. Lead scoring, routing, and email triggers built as one system so they stay in sync instead of drifting apart.
Will automation make our outreach feel robotic?
Only if it’s built lazily. Done right, segmentation and behavioural triggers make messages feel more timely and relevant, not less human.
Can you add AI agents to our existing workflows?
Yes. We add AI for drafting, enrichment and scoring inside your current platform, and keep a human approval step for anything customer-facing or brand-sensitive.