SEO, GEO & AEO
Technical SEO through to Generative and Answer Engine Optimisation. Rank on Google, and get cited by the AI tools your buyers now ask first.
What does a B2B SEO, GEO and AEO agency do?
A B2B SEO, GEO and AEO agency makes your brand findable in two places at once: Google's organic results and the answers written by AI tools such as ChatGPT, Perplexity and Google AI Overviews. Twigs&Ink combines technical SEO, answer-first content, schema markup and entity work so buyers see your name before they ever click.
A ranking only matters if it brings the right buyer. We're a B2B SEO agency that goes after commercial and mid-funnel keywords on top of the technical fundamentals, so traffic becomes pipeline instead of impressions. And because search itself is splitting in two, our SEO services now run past Google's blue links into how AI search answers questions about your category, through answer engine optimisation (AEO) and generative engine optimisation (GEO).
What you get
Technical SEO
Site architecture, crawlability, Core Web Vitals, schema, and indexation
On-page and content SEO
Keyword mapping, search-intent optimisation, and internal linking
Local and international SEO
Google Business Profile, citations, hreflang, and multi-region strategy
Answer engine optimisation (AEO)
Answer-first content and schema so AI answers and featured snippets cite you
Generative engine optimisation (GEO)
Entity clarity and LLM optimisation so generative engines recommend you by name
AI citation tracking
Monitoring how often your brand appears across the major LLM platforms
How our SEO, GEO & AEO process works
- Audit. We crawl the site, review Search Console data and run your top 25 buyer questions through ChatGPT, Perplexity and Google AI Overviews to see who gets named today.
- Fix the foundations. Crawlability, indexation, Core Web Vitals, internal linking and JSON-LD schema, so both search engines and AI crawlers can read every important page.
- Rewrite for answers. Service pages and articles get a direct answer in the first 50 words, clear H2 questions, FAQs and specific facts that models can quote.
- Build entity authority. One consistent description of your company across your site, LinkedIn, directories and third-party mentions, so generative engines treat you as one clear entity.
- Measure and repeat. Monthly reporting on rankings, organic pipeline and AI citation share, with the next quarter's priorities set from the data.
What we measure
Non-branded organic sessions and the pipeline they create in your CRM
Rankings for commercial and mid-funnel keywords, not vanity terms
AI citation share: how often you are named for your tracked buyer questions
Featured snippet and AI Overview appearances
Branded search growth, the clearest signal that AI tools are introducing you
Markets we serve
We work with B2B companies across Australia, the United Kingdom, Canada and the Middle East (UAE, Saudi Arabia and Qatar), with senior strategists on every account.
Search behaviour differs by market. UK and Australian buyers lean heavily on Google AI Overviews, Canadian teams often need English and French coverage, and Gulf buyers frequently search in both English and Arabic. We plan hreflang, regional landing pages and local citations around the markets you actually sell into.
Best for · Brands whose buyers are doing pre-purchase research in AI chat tools: most B2B SaaS, most considered-purchase B2C.SEO, GEO & AEO: common questions
What’s the difference between AEO and GEO?
AEO (answer engine optimisation) gets you selected as the direct answer in AI search results and featured snippets. GEO (generative engine optimisation) gets your brand recommended by name inside generative engines when buyers ask for solutions in your category. You need both, and we do both.
Can you track how often AI tools mention us?
Yes. We monitor citations across the major LLM platforms, so you can see when and how your brand shows up in AI-generated answers and watch that frequency climb as the work compounds.
How is this different from traditional SEO?
Traditional SEO earns a blue link a buyer might click. AEO and GEO earn the answer itself: the response the engine writes back before any link appears. Different structure, different signals, same goal, being the source your buyer trusts.
How long until we show up in AI answers?
Faster than classic SEO in some categories, since the answer engines re-crawl often. Expect early movement within a couple of months, and stronger, more consistent citations as your entity and content authority build.
Do you work with companies outside Australia and the UK?
Yes. We run SEO, GEO and AEO programmes for B2B brands in Australia, the UK, Canada and the Middle East, including multi-region sites that need hreflang and country-specific pages.
What is included in an SEO and AI search audit?
A technical crawl, an indexation and schema review, a content gap analysis against your competitors, and an AI visibility check showing which brands ChatGPT, Perplexity and Google AI name for your top buyer questions.
Does schema markup help with AI search?
Yes. Schema does not guarantee a citation, but Organization, Service, Article and FAQPage markup make your facts unambiguous, which improves how accurately search engines and AI tools describe you.