Social Media & LinkedIn
B2B social that keeps you visible to the buyers inside your target accounts. LinkedIn-first, no stock-photo filler.
What does a B2B LinkedIn marketing agency do?
A B2B LinkedIn marketing agency builds visibility with the decision makers inside your target accounts through company page content, founder and executive ghostwriting, and LinkedIn Ads. Twigs&Ink runs LinkedIn-first social programmes measured by engagement from target accounts and pipeline influenced, not follower counts.
Social for B2B isn't about going viral. It's about staying visible to the buyers and champions inside your target accounts, week after week, so when they're ready to move you're already the name they know. We're a social media marketing agency built around the channel that actually moves B2B pipeline, LinkedIn, backed by supporting strategy wherever else your audience is genuinely active. The goal is authority and pipeline influence, not a follower count that never converts.
What you get
LinkedIn marketing
Company-page strategy, thought leadership, and founder and executive ghostwriting
Social media management
Content calendars, community management, and consistent publishing
Paid social
LinkedIn Ads, retargeting, and account-based paid campaigns
Organic growth
Engagement-driven content built for authority, not reach for its own sake
Social listening and reporting
Share of voice, engagement, and lead influence
How our Social Media & LinkedIn process works
- Audit profiles and audience. Company page, executive profiles and current followers checked against your target accounts.
- Find the voice. Interviews with founders and leaders to capture opinions, stories and expertise worth posting.
- Publish consistently. A content calendar of three to five posts a week per active profile, written in each leader's voice.
- Amplify with paid. LinkedIn Ads and thought leader ads targeted at your account list.
- Report on influence. Monthly reporting on target account engagement, profile visits and pipeline influenced.
What we measure
Engagement from people at target accounts
Profile and company page visits from your ICP
Inbound conversations and demo requests from social
Pipeline influenced by social touches
Share of voice against named competitors
Markets we serve
We work with B2B companies across Australia, the United Kingdom, Canada and the Middle East (UAE, Saudi Arabia and Qatar), with senior strategists on every account.
LinkedIn is the main B2B channel in all four of our markets, and especially strong in the UAE and Saudi Arabia, where executives use it heavily for business news. We adjust posting times, tone and topics to each region your audience sits in.
Best for · B2B brands whose buyers live on LinkedIn, but who haven't yet made the channel produce pipeline.Social Media & LinkedIn: common questions
Is LinkedIn really worth prioritising for B2B?
For most B2B companies, yes. It consistently beats other platforms on lead quality and executive visibility, which is why we build the strategy around it first.
Can you ghostwrite for our founder or executives?
Yes, and it's one of our most requested services. Personal thought leadership from a real person almost always outperforms company-page content, so we write in your leaders' voice, not a corporate one.
How often should we post on LinkedIn?
Three to five strong posts a week per active profile is the sweet spot. Consistency and relevance beat volume every time, one sharp post lands harder than five forgettable ones.
Do you work beyond LinkedIn?
Yes. LinkedIn is usually the priority for B2B, but we build supporting strategy for other platforms wherever your specific audience is genuinely active.
How do you measure a paid social campaign?
Cost per lead, click-through rate, engagement quality, and pipeline influenced, not impressions or follower growth. The numbers tie back to revenue, same as every other service here.
Does LinkedIn content help with AI search?
Yes. LinkedIn posts and articles are a public, consistent record of what your company and leaders are known for, which helps AI tools describe you accurately.