Performance Marketing
Google, Meta, LinkedIn: run the way they should be run.
What does a B2B performance marketing agency do?
A B2B performance marketing agency runs paid campaigns on Google Ads, LinkedIn Ads and Meta against revenue goals rather than clicks. Twigs&Ink sets up server-side conversion tracking, feeds CRM pipeline data back into the platforms for AI bidding, tests creative continuously and moves budget weekly to whatever is returning.
We run paid on AI-driven bidding and server-side conversion tracking, with creative tested in real time and the media plan reallocated weekly to whatever's actually returning. We bring the platforms' newest features to your accounts before your competitors find them. Performance you can defend in any room.
What you get
Account audit and rebuild (Google, Meta, LinkedIn, others as relevant)
Conversion tracking and server-side implementation
AI-bidding strategy aligned to revenue goals, not platform vanity metrics
Creative testing framework
Weekly performance reviews and budget reallocation
How our Performance Marketing process works
- Audit the accounts. Structure, tracking, search terms, audiences and creative reviewed across every platform you run.
- Fix measurement. Server-side conversions and offline conversion imports from the CRM, so bidding optimises for qualified pipeline.
- Rebuild and launch. Campaign structure, keyword and audience strategy, landing pages and creative tests.
- Optimise weekly. Bid, budget and creative changes every week based on cost per qualified opportunity.
- Report on revenue. Monthly reporting on pipeline and revenue per channel, not impressions.
What we measure
Cost per qualified lead and cost per opportunity
Pipeline and revenue generated by paid channels
Return on ad spend (ROAS) measured against closed revenue
Conversion rate by landing page and audience
Creative win rate from ongoing tests
Markets we serve
We work with B2B companies across Australia, the United Kingdom, Canada and the Middle East (UAE, Saudi Arabia and Qatar), with senior strategists on every account.
Costs per click vary widely between markets. LinkedIn and Google CPCs in the UK and Australia behave differently from Canada and the Gulf, so we set bids, budgets and benchmarks per country rather than one global target.
Best for · Brands spending $20K+/month on paid and unsure if it's working.Performance Marketing: common questions
What’s your minimum ad spend?
We work best with brands already spending $20K a month or more across paid, where there’s enough budget for the optimisation work to pay for itself several times over.
Do you charge a percentage of ad spend?
No. Percentage-of-spend quietly rewards an agency for spending more of your money. We charge a flat retainer, so our incentive is your return, not your budget.
How soon will we see results from paid?
Early signal comes within the first few weeks as we clean up targeting and tracking. Meaningful efficiency gains build over the first two to three months as the account learns and the weekly reallocation compounds.
Do you build the creative or just manage the media?
Both. Media buying without fresh creative plateaus fast, so we run creative testing as part of the engagement, not as an upsell.
What happens to the ad accounts if we leave?
They’re yours, always. We build inside your own ad accounts, so when an engagement ends you keep every account, audience, and conversion history intact.
Which ad platforms do you manage?
Google Ads, Microsoft Advertising, LinkedIn Ads and Meta Ads, plus retargeting. We recommend platforms based on where your buyers are, not where an agency is comfortable.