Fractional CMO Services
Senior marketing strategy and leadership on demand. The growth brain without the executive hire.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your company part time, usually 10 to 20 hours a week, and owns marketing strategy, budget, team and results. Twigs&Ink's fractional CMOs sit in leadership meetings, manage your marketers and agencies, and report to the board, without the cost of a full-time hire.
Not every company is ready for a full-time CMO. Every growing company still needs senior marketing leadership. Our fractional CMO services give you senior marketing direction and board-level reporting, without the cost or equity a full-time executive hire demands. Unlike a consultant who advises from the sidelines, we take ownership, sitting in your leadership meetings and managing the team against the strategy.
What you get
Marketing strategy and roadmap
Go-to-market planning, positioning, and channel prioritisation
Team leadership
Managing in-house marketers, freelancers, and agency partners as your outsourced CMO
Budget and KPI ownership
Allocating spend across channels and reporting to leadership or the board
Virtual CMO advisory
Weekly or biweekly strategic sessions for founders and marketing leads
Hiring support
Building the internal marketing team when you're ready to scale
Fractional marketing director option
Tactical leadership below CMO level when that's the better fit
How our Fractional CMO Services process works
- Diagnose. The first 30 days cover positioning, funnel data, team capability and spend efficiency.
- Set the strategy. A go-to-market plan with channel priorities, budget allocation and quarterly targets.
- Lead the team. Weekly direction for in-house marketers, freelancers and agencies against one plan.
- Report upward. Board-ready reporting on pipeline, CAC and marketing ROI.
- Hand over. When you are ready, we help hire and onboard a full-time CMO with full context.
What we measure
Marketing-sourced pipeline against plan
Blended CAC and payback period
Budget efficiency by channel
Team output and delivery against the roadmap
Board confidence in marketing numbers
Markets we serve
We work with B2B companies across Australia, the United Kingdom, Canada and the Middle East (UAE, Saudi Arabia and Qatar), with senior strategists on every account.
We lead marketing for scale-ups headquartered in Australia, the UK, Canada and the Middle East, including companies expanding from one of those markets into another and needing a go-to-market plan for the new region.
Best for · Seed to Series B founders, scale-ups between marketing leaders, PE-backed companies in transition.Fractional CMO Services: common questions
What’s the difference between a fractional CMO and a consultant?
A consultant advises from the sidelines. A fractional CMO takes ownership, of the strategy, the team, and the number, and stays accountable for whether it works.
How many hours a week does an engagement include?
Most run between 10 and 20 hours a week, scoped to your stage and what you actually need rather than a fixed package.
Is this only for startups?
No. Startups use it to get senior leadership before they can afford a full-time hire; established companies use it during transitions, leadership gaps, or a specific growth push.
Can you manage our existing team and agencies?
Yes. Managing your in-house marketers, freelancers, and agency partners toward one strategy is a core part of the role, not an add-on.
What happens when we’re ready to hire a full-time CMO?
We help you make the hire, defining the role, supporting the search, and handing over strategy and context so your new CMO starts with momentum instead of a blank page.
How much does a fractional CMO cost?
Pricing depends on hours and scope. Most engagements are a monthly retainer for 10 to 20 hours a week, which is typically a fraction of the fully loaded cost of a full-time CMO. We share a scoped quote after the first call.