What Is AEO? Answer Engine Optimisation Explained for B2B Brands
What is AEO? A plain-English guide to answer engine optimisation: how it differs from SEO and GEO, what AI tools look for, and a 10-step AEO checklist.
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Field notes
Notes from inside the work.
No listicles, no filler. Just what we're learning about getting found in AI search, proving ROI, and running marketing like a system, written for people who actually do the work.
How to Build an ABM Target Account List That Sales Will Actually Use
How to build an ABM target account list in seven steps: define your ICP from closed-won data, score fit and intent, tier accounts and agree the list with sales.
The Lead That Never Touched a Campaign: Branded Search and AI Attribution
Branded search is often the first visible visit from a buyer an AI tool recommended. How to read it in your CRM before you cut the content or GEO budget.
AI Keeps Naming the Incumbent. Here's How a Smaller Brand Gets Cited Instead.
Why ChatGPT and AI search keep naming the incumbent, and four practical fixes that help a smaller B2B brand get recommended by name instead.
We Asked ChatGPT, Perplexity, and Google AI the Same 500 Buyer Questions. Here's Who Got Cited.
We asked ChatGPT, Perplexity and Google AI Overviews 500 real buyer questions. Here is which brands got cited, why the lists differ, and what wins citations.
The Death of the Homepage: Why Your Highest-Intent Traffic Never Sees Your Site Anymore
AI search now forms a buyer's first impression before they reach your homepage. Why analytics cannot see it, the homepage's new job, and what to do this month.
Your Competitor Is Being Recommended by AI Right Now. Here's How to Check in 20 Minutes.
A free 20-minute AI visibility audit: check whether ChatGPT, Perplexity and Google AI recommend your brand or your competitors, and find the fix that matters most.
GEO vs SEO: Why AI Search Is Rewriting the Rules for B2B and B2C Brands
GEO vs SEO explained: how generative engine optimisation differs from classic SEO, what AI tools cite, and three steps B2B and B2C brands can take this week.
The Revenue Attribution Playbook: How to Prove Marketing ROI to Your CFO Without Lying
How to prove marketing ROI to your CFO: the four layers of an honest B2B revenue attribution stack, the three common lies, and the one dashboard to bring.
Marketing Automation vs. Human Touch: Where AI Should End and Strategy Should Begin
Where should marketing automation and AI stop? A human-in-the-loop framework for B2B teams, plus three automation audits to run this quarter.